
Products / Cereals and millets
Poha Red Rice
Red rice poha
Flattened red rice from Kerala matta paddy, a whole-grain poha.
Where we buy it
Palakkad, Kerala
Palakkad is the granary of Kerala and the growing and trading centre for Palakkadan matta, the red parboiled rice with a Geographical Indication.
The Palakkad gap and surrounding paddy plains of central Kerala.
We buy poha red rice directly at Palakkad during peak arrivals, before the lots move to Ahmedabad for processing and packing. Buying at the source market means the widest choice of lots and no trader margin between the farmer and our customer, which is how we hold both quality and price.
Source snapshot
- Primary market
- Palakkad APMC
- State
- Kerala
- Peak arrivals
- September to November
- Packed at
- Ahmedabad, Gujarat
Pack sizes
Retail packs carry your label or ours. Bulk sacks are for repackers, food service and manufacturers.
Retail packs
- 2 lb
- 4 lb
Bulk
- 55 lb
Bulk supplied in PP-woven or multiwall paper sacks, palletised and shrink-wrapped. Custom weights on request.
Ready to add Zenith 11 to your line card?
Send us your product list and volumes and we will come back with landed pricing within two business days.



